Running a website designed to generate leads requires periodic maintenance. Many web companies try to cut corners by assigning updates to low paid and inexperienced employees. So you have to make sure that you trust the right 
company to manage your site.
The following tips will help you create a useful plan for website maintenance.
1. Create a strategy for updates and maintenance.
Design a strategy that clearly defines how often your site will be updated. Create a checklist for your plan that considers how maintenance relates to your website goals, corporate brand standards, security, SEO, and user experience. Updates should be planned in a way that does not disrupt site familiarity.
2. Use a backup site and database.
Your site should be built on a content management system and database to make sure that no data is lost and that all updates can be tracked. A modern CMS will automatically make regular site backups. Web pages should be tested to make sure they load quickly.
3. Optimize your site for mobile users.
Use responsive web design so that your site is friendly to mobile users, who need to see simple displays of your web pages due to smaller screens. Test the site out on all browsers and various mobile devices to make sure that the pages can easily be read on small screens. Mobile users will know instantly if your site is mobile-friendly or not. If it’s not, they may search for a competitor.
4. Test an offline version of the site.
Updates should first be tested on an offline duplicate of the site before being approved. Testing can also be done on a hidden web page or a private server. This is also a good way to make sure that new features work properly.
5. Let an editor evaluate the site.
Make sure that whoever is updating your site understands your overall plan and uses your criteria. Give the editor a checklist of items that need to be done such as reviewing spelling and grammar, mobile strategy, brand strategy, easy navigation, working links and maintaining a high quality user experience.
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About Ajay Prasad
Ajay Prasad is the President and Founder of Global Marketing Resources, LLC, which runs a number of Internet strategy and e-commerce companies under its umbrella. Ajay's functional expertise includes website strategy, marketing management, business development, consumer research, market analysis and strategic planning. GMR Website Maintenance is a website maintenance company that focuses on all aspects of maintenance and design, tailored to fit each of our client's specific needs. Google+
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